Photography Contest

IMA next

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Cash Prize
The first theme of the year is COLOR with Viviane Sassen as jury; a photographer who exquisitely employs vivid colors and composition to her images in fashion and art. Colors allow us to bring out a multitude of emotion with hopes and energy, distress and sadness through its various image contrasts or even the lack of color itself. With the beginning of this year, how will you tint your color?

Viviane Sassen: Born in 1972 in Amsterdam. She spent her early childhood in Africa and later joined the Utrecht School of the Arts and the Ateliers Arnhem to study fashion and photography. She then began her career as a fashion photographer for magazines such as Purple, VOGUE, Dazed & Confused and shot campaign visuals for leading fashion brands including Miu Miu and Louis Vuitton. She participated in the New Photography exhibition at the Museum of Modern Art New York in 2011. The same year, she received the Infinity Award Fashion Photography by the New York International Center of Photography. In 2013, she exhibited at the 55th Venice Biennale for the exhibition, The Encyclopedic Palace. Her later exhibition UMBRA (Nederlands Fotomuseum, Rotterdam, 2014) was nominated for the Deutsche Brse Photography Prize in 2015. Some of her major photobooks are Flamboya (contrasto, 2008), Parasomnia (Prestel, 2011), UMBRA (oodee, 2014), Pikin Slee (Prestel, 2014), Of Mud and Lotus (artbeat publishers, 2017).